It all begins with an idea. After some interesting life paths led us abroad to Europe, the Caribbean, Boston and back to NYC, both Betsy and I landed in the same suburban area of North Jersey we grew up in. So the idea came, lets serve those we know.

Now, 7 years later, we are firmly planted in Northern New Jersey, from where we came and we know exactly why you would want to raise a family here and put down roots. Our roots ran so deep, they brought us back. While we don’t just serve Bergen County, we do have a particular affinity for it having lived in a number of the towns like Franklin Lakes, Ridgewood, Ho-Ho-Kus, Oakland, Glen Rock and Allendale.

Our expertise, however, doesn’t stop there. We also have personally lived and worked in Wayne, Hawthorne, Clifton, Hoboken, Montclair and parts of the Jersey Shore. We know and love this state and we’d love to share it with you. Welcome to North Jersey, where mountains, beaches and the city are all within 30-90 mins away! Location, location, location, quite literally, we have all 3 top trending environments. And we are here to help you find a home to reach them all.

Katie

Not preparing the property: One of the biggest mistakes is not properly preparing the property for the open house. This includes cleaning, decluttering, and staging the home to make it look its best.

Overlooking repairs: Failing to make necessary repairs or updates to the home can turn off potential buyers and lead to a lower sale price.

Not advertising the open house: A lack of advertising can result in low attendance at the open house, which can decrease the likelihood of finding a buyer.

Being present during the open house: Sellers should not be present during the open house as it can make potential buyers feel uncomfortable and may inhibit their ability to visualize themselves in the space.

Honeycomb is arguably THE color of the year. As we move away from greys the world is about to get a lot brighter.

1. They limit showings & Open Houses which impacts foot traffic. While marketing and online views of professional photography draws clicks, the foot traffic is what brings the buyer in most cases.

2. Feedback is received and processed emotionally rather than through a business lens. The feedback from potential buyers is what you as the seller can use to best position your home in the market to meet their needs. Take it, learn from it and adjust to win!

3. Great taste in home décor is a gift and something you should be proud of but please understand, STAGING is not Decorating. Professional stagers are not creating a space to live in, but one that will sell. There is a difference in the intent and thus the design is curated for that experience.

BONUS TIP:

Do not overprice! That’s called chasing the market. You want buyers to chase you, not the other way around.

1. They limit showings & Open Houses which impacts foot traffic. While marketing and online views of professional photography draws clicks, the foot traffic is what brings the buyer in most cases.

2. Feedback is received and processed emotionally rather than through a business lens. The feedback from potential buyers is what you as the seller can use to best position your home in the market to meet their needs. Take it, learn from it and adjust to win!

3. Great taste in home décor is a gift and something you should be proud of but please understand, STAGING is not Decorating. Professional stagers are not creating a space to live in, but one that will sell. There is a difference in the intent and thus the design is curated for that experience.

BONUS TIP:

Do not overprice! That’s called chasing the market. You want buyers to chase you, not the other way around.

It all begins with an idea. After some interesting life paths led us abroad to Europe, the Caribbean, Boston and back to NYC, both Betsy and I landed in the same suburban area of North Jersey we grew up in. So the idea came, lets serve those we know.

Now, 7 years later, we are firmly planted in Northern New Jersey, from where we came and we know exactly why you would want to raise a family here and put down roots. Our roots ran so deep, they brought us back. While we don’t just serve Bergen County, we do have a particular affinity for it having lived in a number of the towns like Franklin Lakes, Ridgewood, Ho-Ho-Kus, Oakland, Glen Rock and Allendale.

Our expertise, however, doesn’t stop there. We also have personally lived and worked in Wayne, Hawthorne, Clifton, Hoboken, Montclair and parts of the Jersey Shore. We know and love this state and we’d love to share it with you. Welcome to North Jersey, where mountains, beaches and the city are all within 30-90 mins away! Location, location, location, quite literally, we have all 3 top trending environments. And we are here to help you find a home to reach them all.

Katie

1 in 5 homes dropped their price this week. Why? What's next?

The market has shifted; 20% of homes listed adjusted prices last week. Today all eyes are on Fed Chair, Jerome Powell’s, testimony on Capitol Hill to see if he will announce any more point increases next month.

What does this mean for your plans to buy or sell a home?

1 in 5 homes dropped their price this week. Why? What's next?

The market has shifted; 20% of homes listed adjusted prices last week. Today all eyes are on Fed Chair, Jerome Powell’s, testimony on Capitol Hill to see if he will announce any more point increases next month.

What does this mean for your plans to buy or sell a home?